'It actually sounds like a great strategy,' he said. If the PDLC has issues, they can tweak the packaged product to address those issues, improving the final product before release. However, the idea is that if the PDLC gets favourable reviews, it will build word of mouth for the boxed product. 'Im not sure if the packaged product will include the PDLC or not, so cant answer that question. At the same time, an expanded version of the game will be under development for release as a packaged product,' he said. 'Think about Battlefield 1943 as the prototype, so a full (but short) game experience for a reasonable price. Speaking to, Pachter added the PDLC would essentially act as a shorter game, although he was unclear on whether the PDLC would then be included in the High Street product. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool,' he added. A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price.

'The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009s Battlefield 1943. Earl revealed a strategy to release premium downloadable content (PDLC) as a product for sale prior to the release of a packaged product,' Pachter wrote in a note to investors. That's according to Wedbush Morgan's Michael Pachter, who was told the details of a new online initiative by Visceral boss Nick Earl last week. Electronic Arts intends to release premium downloadable content for games prior to the release of boxed titles in an effort to gauge consumer reaction and the market viability of new games.

Battlefield 1943 demo xbox 360